A sampling of past consulting projects and work


Orthopedics excellence in spine care, as well as knee and hip replacement.

Orthopedics excellence in spine care, as well as knee and hip replacement.

SCRIPPS HEALTH

Scripps Health is a $2.9 billion private, nonprofit, integrated health system in San Diego, California that is ranked among the top 15 US health systems. Scripps treats 700,000 patients annually.

Since 2014, I've served in several marketing capacities for Scripps in major service lines. Included among the retainer-based work: patient stories targeting US and international audiences, content strategy and execution, market research, system alignment, go-to-market strategy and tactical plans, and digital marketing, including search, social, video and display.

We have thrown many different business development challenges across several lines of business at Jeff and each time he brings fresh, ambitious thinking that has achieved strong results.
— Don Stanziano, Corporate VP of Marketing and Communications, Scripps Health

Düsseldorf, Germany, for the global launch of Memjet technology with tier-one brands, plus more below.

Düsseldorf, Germany, for the global launch of Memjet technology with tier-one brands, plus more below.

MEMJET

Memjet is the global leader in color printing technologies that provide remarkable speeds and affordability. The company supplies technologies and components to OEM partners across the printing industry. Memjet maintains its corporate office in San Diego, and has offices in Dublin, Sydney, Taipei, Singapore and Boise, Idaho. The company is privately held.

I led brand and communications for the company's global launch and first three years of technology and product commercialization efforts, including co-brand agreements with Lenovo, LG and Canon.

He’s consistently out in front of marketing trends, opportunities and challenges, and regularly finds ways to develop strategies and plans that maximize resources and liberate big ideas.
— Ward Duft, CEO & Creative Director, Stoltz Marketing Group

US Corporate Sales recruitment kit, plus go-to-market digital, print and channel partner assets below.

US Corporate Sales recruitment kit, plus go-to-market digital, print and channel partner assets below.

ADIDAS

Before breaking up after the 2017 sale of its golf equipment division to a private equity firm, TaylorMade-adidas Golf (TMaG) was the largest and most profitable golf equipment, apparel and footwear company in the world composed of four powerful brands (TaylorMade, adidas Golf, Ashworth and Adams). TaylorMade Golf remains headquartered in Carlsbad, CA. 

I led marketing for company's US corporate sales group that demonstrated for global management how to gain online efficiencies through adoption of CRM (Salesforce.com) and digital asset management (DAM).

Jeff is simply a guy who ‘gets it.’ He was able to create a strategic vision for a new area of the business, and then pragmatically execute that vision with limited resources.
— Jason Woodmansee, Digital Marketer for Qualcomm and former Manager of Global eMarketing for TaylorMade-adidas Golf

AUDATEX

Audatex (now known as Auda Explore) is the world leader in database development and implementation of software and services for the automobile and insurance claims processing industry. Audatex is part of the Solera portfolio of companies.

I served in a key marketing role during a change-management era, post-IPO, for the company, overseeing management and delivery of all customer-facing materials in the US market.

Jeff brought world-class marketing to Audatex post-merger and IPO, designing and building the brand.
— Dave Trissel, Software and Technology Executive, former AVP of Process Improvement at Audatex

LIGHTPOINTE

Founded in 1998, LightPointe innovates, designs and manufactures enterprise-class license-free wireless equipment that delivers high-speed communications solutions faster and more cost-effectively than traditional fiber-optic cable. From 2000 to 2006, the company raised $95M USD in venture capital funding and partner investment from Cisco Systems, Huawei, Sevin Rosen Funds, Ampersand Ventures and Rho Ventures. 

I was the first marketing hire, post Series A, running marketing strategy and day-to-day global marketing operations.

During our major effort working together at LightPointe, Jeff provided much of the brains and action around a complete marketing re-launch of the company.
— John Griffin, CEO of TerraCOH, Inc., and former CEO of LightPointe

NTEST

NTest, Inc., develops and manufactures FiberWatch, the world’s leading Remote Fiber Test System (RFTS) that monitors the physical integrity of fiber-optic networks. FiberWatch has been field deployed and proven for more than a decade in telecommunications networks in more than 40 countries around the globe.

I helped the company move onto a new web platform and led website redesign, content optimization and project management. I also updated the company's 50-slide sales presentation, complete with brand-compliant network diagrams and applications.


CHANNEL IMPACT

Channel Impact is a full-service channel specialty firm for technology companies who want to drive incremental sales, at high profit, through best-in-class partnering. Channel Impact delivers services to enhance B2B technology clients' channel strategies, empower partners and measure results.

I helped the company with brand development and website build based on provided design and direction. The build included integration with Saleforce.com and Marketo platforms.


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Digital Innovation

Established first web-based newsroom in San Diego County among healthcare providers in 1998 to deliver timely content to more than a dozen regional news outlets.

SHARP HEALTHCARE

Sharp HealthCare is a not-for-profit integrated regional health care delivery system based in San Diego, Calif. Sharp includes four acute-care hospitals, three specialty hospitals, two affiliated medical groups and a health plan, plus a full spectrum of other facilities and services.


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Professional Journalist

Full-time reporter and writer covering all major beats, general assignments and feature stories.

LA Times, The ap and North County Times


Jeff is one of those rare individuals that not only understand the strategic planning aspects of his business but he also rolls up his sleeves and personally executes brilliant work.
— Jon Dupuis, Chief Performance Marketing Officer and Managing Director, Havas and formerly of NYCA