A sampling of consulting projects and work across healthcare, technology and more.
Made in California. Then migrated to Pennsylvania.
Scripps Health is a $2.9 billion private, nonprofit, integrated health system in San Diego, California that is ranked among the top 15 US health systems. Scripps treats 700,000 patients annually.
Since 2014, I've served in several marketing capacities for Scripps in major service lines. Included among retainer-based work: market research, marketing audits, system alignment, go-to-market strategies and tactical execution, patient stories for US and international audiences, content strategy, and digital marketing, including search, social, video and display. Currently oversee marketing for cardiology and orthopedics service lines, and provide counsel for senior executive leadership.
Memjet is the global leader in color printing technologies that provide remarkable speeds and affordability. The company supplies technologies and components to OEM partners across the printing industry. Memjet maintains its corporate office in San Diego, and has offices in Dublin, Sydney, Taipei, Singapore and Boise, Idaho. The company is privately held.
I led brand and communications for the company's global launch and first three years of technology and product commercialization efforts, including co-brand agreements with Lenovo, LG and Canon.
Before breaking up after the 2017 sale of its golf equipment division to a private equity firm, TaylorMade-adidas Golf (TMaG) was the largest and most profitable golf equipment, apparel and footwear company in the world composed of four powerful brands (TaylorMade, adidas Golf, Ashworth and Adams). TaylorMade Golf remains headquartered in Carlsbad, CA.
I led marketing for company's US corporate sales group that demonstrated for global management how to gain online efficiencies through adoption of CRM (Salesforce.com) and digital asset management (DAM).
Audatex (now known as Auda Explore) is the world leader in database development and implementation of software and services for the automobile and insurance claims processing industry. Audatex is part of the Solera portfolio of companies.
I served in a key marketing role during a change-management era, post-IPO, for the company, overseeing management and delivery of all customer-facing materials in the US market.
Founded in 1998, LightPointe innovates, designs and manufactures enterprise-class license-free wireless equipment that delivers high-speed communications solutions faster and more cost-effectively than traditional fiber-optic cable. From 2000 to 2006, the company raised $95M USD in venture capital funding and partner investment from Cisco Systems, Huawei, Sevin Rosen Funds, Ampersand Ventures and Rho Ventures.
I was the first marketing hire, post Series A, running marketing strategy and day-to-day global marketing operations.
NTest, Inc., develops and manufactures FiberWatch, the world’s leading Remote Fiber Test System (RFTS) that monitors the physical integrity of fiber-optic networks. FiberWatch has been field deployed and proven for more than a decade in telecommunications networks in more than 40 countries around the globe.
I helped the company move onto a new web platform and led website redesign, content optimization and project management. I also updated the company's 50-slide sales presentation, complete with brand-compliant network diagrams and applications.
Channel Impact is a full-service channel specialty firm for technology companies who want to drive incremental sales, at high profit, through best-in-class partnering. Channel Impact delivers services to enhance B2B technology clients' channel strategies, empower partners and measure results.
I helped the company with brand development and website build based on provided design and direction. The build included integration with Saleforce.com and Marketo platforms.
Established first web-based newsroom in San Diego County among healthcare providers in 1998 to deliver timely content to more than a dozen regional news outlets.
Sharp HealthCare is a not-for-profit integrated regional health care delivery system based in San Diego, Calif. Sharp includes four acute-care hospitals, three specialty hospitals, two affiliated medical groups and a health plan, plus a full spectrum of other facilities and services.
Full-time reporter and writer covering all major beats, general assignments and feature stories.