Every team, leader and employee at some point must make the choice:
(1) Be proactive, guided by strategy.
(2) Be reactive, guided by emergency.
Yes, some things that grab our attention can't be anticipated. But there's a danger in letting the line blur between external forces and internal behavior.
Using every last minute of time doesn't automatically produce greatness or desired results. Some of the best creative work I've seen was made when an artist, strategist or team was in a flow state well before the clock could start ticking loudly.
Reaching that place where output is effortless and time can't rob you of ideas doesn't always happen.
And that's ok.
A marathon runner doesn't cover 26.2 miles without a smart load of training and knowing in the race when to push harder and when to let go and trust the mind, lungs and muscles.