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| Market Positioning - Building a communications foundation for customers to understand your offerings and value |
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| Marketing Communications - Telling your story in all print and online materials |
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| Public Relations - Informing journalists who cover your industry so they can tell their audiences |
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| Advertising - Creating, producing and placing print and online ads, as well as negotiating rates |
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| Search Engine Marketing - Getting your company found more through the web |
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| Direct Marketing - Targeting your company’s products and services to focused customer segments |
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| Channel Development - Developing reseller programs to increase sales of your company’s products and services |
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| Copywriting - Crafting sentences that customers read |
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Events - Organizing and managing gatherings that support
sales goals |
