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Audatex North America, Inc., full Web site re-build and redesign for November 2008. ASP.net CMS, art direction, architecture, budget, vendor management and overall project management with internal team of writers, editors and programmers. www.audatex.us
Solera Holdings, Inc. full Web site re-build and redesign for 2009. ASP.net CMS, art direction, architecture, budget, vendor management and overall project management with internal team of writers, editors and programmers. Solera is parent company of Audatex North America, Inc. www.solerainc.com
Investor Relations page integration with Thomson Reuters, design, layout, back-end integration. www.solerainc.com
National "personalized" direct marketing campaign #1 with PURL (personalized URL) and back-end analytics. Strategy, concept, messaging, management, budget and execution. See "promos" tab for direct mail companion piece.
National "personalized" direct marketing campaign #2 with PURL (personalized URL) and back-end analytics. Strategy, concept, messaging, management, budget and execution. See "promos" tab for direct mail companion piece.
Industry trade show customer-facing sessions. Project conception, management, execution, back-end campaign integration and RSVP-driving emails.
Live videocast for major industry tradeshow to bring valuable content directly to customer desktops. Ustream Audatex Channel. Strategy, art direction, management and content positioning.
Core software product feature launch desktop wallpaper for use by approximately 800 North American employees across a dozen locations.
Home page special link for www.audtex.us to customer-facing sessions and major release of feature for core software product.
Sitemap, CMS strategy, development and co-branding agreements for adidas Golf Custom Logo section. http://customlogo.tmag.com/adidas.html
Sitemap, CMS strategy, development and co-branding agreements for adidas Golf Custom Logo section. http://customlogo.tmag.com/index.html
adidas Golf Custom Logo inaugural section, Conception, management, copywriting. www.adidasgolf.com
Sitemap, CMS strategy, development, and co-branding agreements, TaylorMade Golf Custom Logo section, 2007
ThinkTank special news aggregation weekly email to more than 11,000 opt-in recipients. Project conception, management and editing.
Main body copy section of ThinkTank weekly news aggregation email to more than 11,000 opt-in recipients.
ThinkTank special news aggregation Web page/section. Project conception, management and editing. www.audatex.us/thinktank.aspx
Paid search campaign. Strategy, copywriting, budget, project management, including analytics and CRM integration.
Organic search campaign. Strategy, copywriting, and project management, including analytics and CRM integration.
TD Ameritrade and TaylorMade Golf Company co-brand campaign for tier-one investor websites, including www.forbes.com and www.wsj.com.
TaylorMade Golf Custom Logo inaugural section. Conception, management, copywriting.
Maxfli Golf Custom Logo section. Conception, management, copywriting.
Secure digital Asset Management system for resellers and corporate partners. Conception, management and execution.
LightPointe technology and mindhsare microsite www.freespaceoptics.org. Conception, management, copywriting and execution. Imitated but not equaled by two competing companies, including one backed with $100 million in venture capital funding.
Conception, management, media plan for vertical campaign for health care I.T. professionals. www.bridgewave.com/healthcare
Re-engineered customer contact/lead form for Audatex North America, Inc. Fully integrated with CRM, auto assignment of leads to Inside Sales teams, and closed-loop functionality and reporting for Marketing, Sales and metrics reporting/campaigns ROI. http://audatex.us/contact/web_contact_form.aspx
Re-engineered customer contact/lead form for www.lightpointe.com/home.cfm. Fully integrated with CRM, auto assignment of leads to Inside Sales teams, and closed-loop functionality and reporting for Marketing, Sales and metrics reporting/campaigns ROI.
Reseller annual kick-off event electronic RSVP form with full integration to Salesforce.com CRM.
Quarterly enewsletter to channel partners and resellers, TaylorMade-adidas Golf Corporate Sales Group.
Custom club-fitting experience promoted via Corporate Sales / Custom Logo site.
adidas Golf online web banner for integrated print and online campaign, Corporate Sales.
adidas Golf online banner (apparel) for integrated print and online campaign, Corporate Sales
Web site page header conception, format, art direction and management via CMS platform.
Web site page header conception, format, art direction and management via CMS platform.
Green home builder Web site home page design, content and CMS consulting.
Health and well-being studio Web site, content, branding and launch management.
AudaCenter employee portal. Consolidation of three separate company intranets, project management, naming convention. Built on an in-house CMS template with limited design options.
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