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I make things happen for businesses by leveraging a formidable record of accomplishment in diverse environments: Startup/IPO, S&P Midcap 400, Fortune 100, technology hardware/software, consumer brand, and complex healthcare environments. Adept at strategy and execution of infrastructure, and entire spectrum of go-to-market activities, including brand positioning and high-impact, integrated marketing campaigns. Expert at leveraging public relations and managing media in crises situations. Lead with energy, conviction, and positive ability to influence internal and external teams. Previously I've served in marketing and communications positions in a series of creation/change-intensive capacities after an award-winning career in daily print journalism. Highlights:
- Drove marketing overhaul at Audatex, a $175 million U.S. automotive claims software player.
- Launched first-ever marketing for the U.S. Corporate Markets group of TaylorMade-adidas Golf.
- Ran day-to-day global marketing for $90 million telecommunications hardware startup LightPointe.
- Led the media relations team for $2 billion Sharp HealthCare in San Diego.
- Led media relations for the $1 billion Health Services Agency of the County of San Diego.
- Worked as a full-time credentialed journalist for the AP, the world's largest news service, and the Los Angeles Times, among other Tribune Company-owned publications.
